Whether to create lifestyle, Sport or Athleisure lines, or re-purpose high-tech materials, the bridges between sport and fashion are numerous.

Sport & Tech Forum  at Premiere Vision has presented the main sport-and-tech themes of season, spotlighting fluent mobility via selected garments from the exhibitors, with their corresponding fabrics and accessories, for a clear and understandable presentation of Sport / Fashion interactions, for Activewear, Outdoor, Indoor and Urban Wear.

Besides the fashion forum, a dedicated Conference was held with the contribution of Industry experts and selected Exhibitors, in order to help the visitors to understand how nowadays sport is influencing more and more fashion. On behalf of Framis Italia there was  Andrea Rebonato, our Marketing Manager, who illustrated the evolution of the company from the promotion of a new elastic tapes in clothing, Framilon, to the experiments and the development of the NoSo®Bonding Technology.

“Since its origins, Framis Italia has always focused on innovation, especially on disruptive ones. It was the first company, 40 years ago, to promote the use in clothing of a new polyurethane elastic tape, the Framilon. From the experience gained in the following years in the polyurethane world, Framis had the vision to employ this performing raw material, the TPU, in an even more challenging project: a solution to substitute the traditional stitching with a thermos-adhesive approach. Since then, it has developed and improved the NoSo® heat-welding system, the only integrated system that meets the demand for new creativity and improved quality offering both the heat-welding films and tapes and the machines to apply them.”

“The early adopters of this innovative solution were Sportswear and Activewear Brands, excited by  the advantages that the NoSo@ technology could offer over the traditional stitching process: lighter construction, improved stretching capabilities, elimination of itchiness caused by hem and seams, new potential creativity. Gaining expertise and know-how from these first cooperation, and counting on the continuous innovative approach, Framis Italia has developed and customized the NoSo® offer (both on machines and consumable sides), in order to make it perfect for the fashion world,  increasingly meeting the demand for new creativity and improved quality expressed by major stylists and designers worldwide”

“Nowadays we have more and more fashion customers who ask for our help to employ our technology in their collections, and among the applications we offer them the most innovative and interesting one is by far the ultrasonic joining, a very flat, clean and elastic solution that mix the ultrasonic and the taping technology on fabrics that have a certain percentage of synthetic fibers.”